What you’re looking at below is a sample New Year Promo that Worked Really Well. You’ll also see sample New Year imagery to grab for copy and pre-written New Year Promo emails. Plus advice and tips on how to design and run with New Year Promos.

This is how the promo on /products/promo/new-year-special should start

Make the Rest of Your Life, the Best of Your Life in 2007

Introducing the Single, Biggest Bag of Life-Changing Goodies We’ve Ever Offered with the Home Study Course

Last year 7,334 students used our home study course and changed their lives for the better.

Why shouldn’t you be one of them?

Get this Special Gift in time for the extra zing you’ll need to Make 2008 and the Rest of your Life, The Best of your Life (and you can share it with friends and family too for added benefits).

Only For The First Few Days of This New Year We’re Making the Single Best Offer We’ve Ever Made on the Home Study Course.

  • Get the 4 Most Demanded Silva Audios by Jose Silva & Burt Goldman worth $55
  • 4 Mind Training eBooks worth $70, including classics like “The Science of Getting Rich” (you may have heard about this book from the recent movie “The Secret”)
  • The Exclusive Silva UltraMind Instant Start Workshop worth $74.95

Valid Till January 8 2008 Only!

The Usual Site Copy Now Starts Here

Analyzing the Above Copy

Here is why the above copy works for seasonal promos. Please keep this points in mind when adapting the copy.

  1. Headline and Subheadline relate to the special occasion and make a bold claim while insinuating that this is “special” and only for this occasion.
  2. The section “Last Year…” builds up credibility by talking about past customers.
  3. The section “Only For The First Few Days of This New Year We’re Making the Single Best Offer We’ve Ever Made…” captures attention and insinuates scarcity: This Deal will End!
  4. The Bullet Points highlight the bonuses. But we don’t show pictures here. The details of the bonuses will be within the copy.
  5. “Valid till…” emphazized that this is a One Time Offer. This is KEY!
  6. The imagery connects the offer to the special occasion. When selling something on special offer you must give a reason why you’re doing this. Otherwise the buyer doubts your credibility. By using the New Year and the New Year imagery we offer this reason why. (Read about Cialdini’s experiments on human psychology using the because concept here.)
  7. Notice we don’t talk about the product. That will come in the regular copy below this offer. All we’re doing so here is talking about how we have a special offer on this product. This is to get hesistant buyers to buy now. DO NOT try to sell the product in this offer. You’re instead selling that this is the BEST time to buy.

Alternate Images for New Year

These are some alternate images for New Year Promos. All have been licensed and purchased from iStockPhoto.com. Always look here first before buying more images.

Sample Emails Promoting this Offer

Note: in the next email below, a really good tactic is used. We say that we’re offering this only to “loyal” readers of the newsletter who have been with us for “several months now.” This helps create the aura of exclusivity.

Your Header 2 Here

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